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Heimat neu entdecken

In times when going on vacation means traveling to exotic countries far from Europe, the Munich resident doesn’t think of spending the holidays at home. The campaign „Heimat neu entdecken“ plays with our perception. While at first glance you would assume that you are looking at a campaign for exotic vacation destinies, you have to take a closer look to realize that all the images are actually taken in Bavaria.

Client: Mary-e/Zugspitzregion